Hertz Car Audio
The Hertz Audio Visual brand was launched in 1998 by Italian car audio guru’s Elettromedia. It was instigated to give voice to its sister brand, Audison. Audison began a world-beating journey in car amplifier development in 1979. Elettromedia felt a little disillusioned that Audison amplifier performance was occasionally being let down by competitor speaker brands that were not able to do justice to their amplifier innovations.
Hertz created a small innovative team of “outside-the-box” engineers, all with a passion for music, to create speakers that would better reproduce the clarity and linearity craved by many music loving car owners.
Their first offering came in 1989 with the launch of the first Hi Energy line. The range included everything from components to subwoofers and was notable for its high power handling capabilities as well as high sensitivity. Tweeters used an innovative cone material developed by Hertz engineers called Tetolon. They continue to use this material today for its natural and accurate reproduction of high frequencies. Shortly after the line’s introduction, Hertz added subwoofer enclosures to ensure customers were getting the most from Hertz Subwoofers.
The team at Hertz has always enjoyed a challenge and car audio offers probably the most challenging audio environment of all. Space is often at a premium and super slim woofers were followed by compact subwoofers as significant new developments from the now developing brand.
Never a shy brand, Hertz is very open in its approach to the industry and has garnered endorsement from key magazines and testing bodies throughout its existence. Their success in the highly coveted EISA awards is testament to impressive performance and a technological approach rather than the more common marketing approach used by many of its competitors. The Annual CES show in Las Vegas has also been a rich source of industry accolades.
The list of Hertz innovations includes V-Cone technology. This is a unique cone profile that helps with linearity at high levels. V-Cone offers impressive cone rigidity thus reducing cone break up, reducing distortion.
In 2006, Hertz responded to pressure from a burgeoning fan base and launched a line of amplifiers. This was the beginning of an exciting foray into car electronics. Multiple amplifier ranges, digital signal processors and speakers for car and marine applications have followed and the brand continues to innovate and go from strength-to-strength, leaving an indelible mark on whatever market it enters.
Hertz is seen by many as an entry-level brand. Experts consider that although by no means the cheapest products in the market place, they offer performance and quality that eclipses cheaper products and therefore are worth reaching for, even for those on a tight budget. After all, value for money is not only about how cheap a product is, but what else a customers investment buys them. In the case of this top Italian brand, it buys high performance levels and longevity and in the UK at least, excellent after sales service!
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